After yesterday’s baseless bounce, today’s trading involved some retracement on a lack of fresh inputs. There was yet another flash corn export sale this morning, but higher volume sent corn futures lower. It was an unforgiving day, and the market is in a holding pattern until USDA&...
Unlike in previous days, commodity futures opened higher today and sustained upward momentum. There was some short covering and some correction from over-sold but it is unlikely the market has found a seasonal bottom. There is good demand, but there is also the potential for record crops. Next...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.