The CBOT was mostly lower on Tuesday with wheat futures dropping sharply after there was no official confirmation of Monday’s rumored large export sales. Funds were strong net sellers in the wheat market and some of that pressured spilled over into corn as well. Corn futures drifted lower essentially because they had nothing else to do while waiting for the coming WASDE report while soybeans rallied on strong but possibly incorrect Export Inspections data. The USDA released the export report early Tuesday, but Reuters later reported that inspections estimates for soybeans and wheat were double counting shipments. Regardless, soybeans found their way to higher ground despite another RINs-induced selloff in the soyoil market. The major...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.