The CBOT was mixed on Tuesday with the worst late-September soybean ratings since 2003 offering support to soybean futures while further strength in crude oil stopped, temporarily at least, the selling in soyoil. Despite the strength in the soy complex, corn and wheat futures struggled to find much upside traction and corn and KCBT wheat futures settled in the red for the day. The day’s most dramatic trade came from the cattle markets where concerns about economic growth and consumer demand for red meat created a sharp selloff in live and feeder cattle futures. To some extent, broader concerns about the U.S. economy, a “higher for longer” interest rate outlook, and stronger U.S. dollar also pressured grain futures. Funds w...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.