A New Year Begins: How About Logistics? By the end of 2012, many companies were looking forward to the New Year. It had not been a good campaign in general, and most South American countries had faced a big drought that reduced yields. Another important issue was logistics, as there were several unexpected logistical problems in all of Mercosur. ARGENTINA Recall that 2012 in Argentina started off on the wrong foot with a grounded vessel in February that blocked all movement on the Parana River between upriver ports and the ocean for about two weeks. This caused a huge delay in all ports for all products. Demurrages paid by exporters were huge. Then, other vessels were grounded, which limited (but did not completely block) transit on th...
What You Need to Know Today: U.S. weather is getting more attention this week as conditions vary greatly across the western, central, and eastern corn belts, with the different regions battling dryness and too much rain simultaneously. The ProFarmer Crop Tour began today in Indiana and Nebrask...
Key Takeaways: Argentina is on pace for a record corn crop and record exports in the current marketing year, with abundant supplies likely to keep the country highly competitive in global export markets. Argentina’s record exportable surplus is allowing it to offer highly competitive pri...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.