World Perspectives

2018 Trade Policy

Donald Trump upended conventional trade policy in 2017, but there are critical deadlines in 2018 that will reveal the wisdom or calamity of his ways. While agriculture is one U.S. sector lamenting the direction that has been set, the sheer size of the American economy makes trade disruptions less impactful. China Washington laid the groundwork in 2017 for some major trade remedy actions against China in 2018. Some question whether Mr. Trump will really threaten the $600 billion trading relationship with the Middle Kingdom. American soybean growers certainly have much to fear, but others note that the U.S. is not alone in its criticism of Beijing’s mercantilist ways. The EU just issued a study on China’s “socialist market...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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