Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
There was high-volume trading in soybeans again today after hitting record levels yesterday. The enthusiasm carried over to corn and soymeal as well, and there was good volume trading in soyoil contracts. There is understandable skepticism that China would pay 80 cents/bushel more for U.S. soyb...
The U.S. dairy herd in 2025 expanded at the fastest pace since the 1950s and reached a level that has not occurred since the early 1990s. Based on the USDA monthly milk production report for December, the milk cow herd totaled 9.567 million head, up from the prior month and 212,000 head from a...