Despite high gas prices, the American Automobile Association (AAA) is predicting heavy travel over this long weekend for the 4th of July holiday, forecasting the total to be roughly equal to 2019, prior to COVID. A few factors are at play for increased car travel: after two years of COVID restrictions, people are ready to travel on vacation. Further, the ongoing disruption to airline schedules (with 1,000s of flights cancelled over Memorial Day, Fathers’ Day and Juneteenth weekends) has more people opting to drive, which is also catalyzed by airline fares which are up about 45 percent over pre-pandemic 2019 averages. Finally, with the airline disruptions, people are planning closer to home vacations this weekend, meaning...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.