As the 28th United Nations climate summit (COP28) convenes in Dubai, sustainability and climate issues are the theme of the week, making it timely to look at the future of sustainable aviation fuel (SAF). Virgin Atlantic Airlines, a long-time pioneer in renewable fuels, just made a demonstration flight from London to New York on 28 November using sustainable aviation fuel. There were no paying passengers, just company officials and guests. Virgin Atlantic has also flown planes powered by biodiesel in past years. The most recent flight was powered by a Rolls Royce engine built to use SAF, the feedstocks for which were used cooking oil, fats and grease, and synthetic kerosene made with corn. The situation: The use of vehicle tran...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
Monday, 25 May is a U.S. holiday, and both the markets and our office will be closed. Please note that the next issue of Ag Perspectives will be published on Tuesday, 26 May. The WPI staff wishes everyone a safe and enjoyable holiday weekend...
USDA’s monthly cattle on feed report was released today. The total number of cattle on feed in feedlots with 1,000 head or more capacity amounted to 11.6 million head, 102 percent of last year. Source: USDA, WPI Placements were up, but part of that is attributable to persistent drought c...