World Perspectives
soy-oilseeds

Active Month for Soybean Sales

There have been soybean export sales announced every day except for one during the past two-week period, and the outlook for future sales is all about one particular country.There have been soybean export sales announced every day except for one during the past two-week period (see table below). These are only the daily sales that must be registered if the volume exceeds 100,000 MT. The weekly export sales do not require registration. John Baize discussed the U.S. soybean sales outlook yesterday in greater detail (see Ag Perspectives, 21 September). It is of course all about China, and the Chinese appetite for soybeans doesn’t appear to be satiated quite yet.USDA pegged China’s MY 2017/18 imports at 95 MMT in its September estimate. Other a...

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feed-grains soy-oilseeds wheat

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feed-grains soy-oilseeds wheat

Mercosur Regional Analysis

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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