World Perspectives
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AFBF’s Farm Bill Recommendation

The American Farm Bureau Federation (AFBF) yesterday sent a farm bill proposal to Capitol Hill. Its recommendations for the 2013 Farm Bill were based on "several core policy principles." According to the organization, its proposal does the following:

Offers producers a choice of program options; Protects and strengthens the federal crop insurance program; Provides a commodity title that works to encourage producers to follow market signals rather than making planting decisions in anticipation of government payments; Refrains from basing any program on cost of production; and, Ensures equity across program commodities.

As we reported on 5 March, the Congressional Budget Office (CBO) re-scored the Senate and House versions of the...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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