World Perspectives
farm-inputs

Africa Already Green

When the EU and the African Union meet in February, Brussels will reportedly encourage the AU to adopt Europe’s Green Deal/Farm to Fork strategy in agriculture, which involves 50 percent reduction in the use of pesticides, plus a 20 percent reduction in fertilizer. Europe already uses 20 times as much pesticide per hectare as does Africa. Africa has ten times as much land in agriculture as the EU but uses one-third as much pesticide. In essence, Africa has already more than met the metrics of Farm to Fork but it has a hunger problem.  The larger environmental concern for Africa is the fact that it has 600 million hectares of uncultivated land, roughly 60 percent of the global total. Its population will almost double over the nex...

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Market Commentary: Mixed Day but a Solid Week

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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