Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The conflict in the Middle East continues to dominate developments in energy markets and crude oil or natural gas tanker vessels, but as time passes the conflict’s relatively minor impacts on the dry bulk and container sector are becoming clearer. After a short-lived jump, dry bulk freigh...