WPI's monthly publication features a review of the past month's market and policy analysis articles. This month we examine issues surrounding market demand for ethanol, pork, and poultry, as well as future issues impacting the agriculture sector and the politics surrounding them. You’ll also find an in-depth look at markets in China and Europe and much more. ...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.