Until the agriculture sector achieves greater public understanding of its objectives, challenges and accomplishments, antagonists will fill the vacuum with horror stories and influence both consumption patterns and the policy agenda.The largest problem confronting agriculture is ignorance about the sector. This was confirmed by a Penn State University survey that revealed high levels of cluelessness among the general population regarding the subject. An analysis of the answers showed that, "For some questions, even high levels of certainty were associated with incorrect answers." Another notable revelation was that those with a higher level of knowledge about agriculture were less likely to support the regulation of chemicals, manure, anima...