The CBOT was mostly higher to start the holiday-shortened trading week with wheat leading the way on short-covering and despite the surging U.S. dollar. Corn followed the wheat market higher with its own support from the strong export program as USDA reported more “flash” export sales Monday. S...
Two Big ThingsJust days before Christmas 2024, two big things happened that impact U.S. agriculture. On their way home for the holidays, members of the U.S. Congress passed a one-year extension of the farm bill. Farm groups were disappointed for a number of reasons, including the fact that expa...
A government shutdown was averted after frenetic eleventh-hour action last week in Congress to pass a continuing resolution, which is a short-term appropriations bill that extends the existing baseline level of funding. Under the terms of a previous CR passed on 25 September, the federal govern...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.