World Perspectives
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Agricultural Outlook

USDA Chief Economist Robert Johansson tried to identify the silver lining this week, saying that input costs would be lower and off-farm income would be higher as would U.S. domestic demand. However, some reactions painted most of that as wishful thinking.USDA’s 92nd annual Agricultural Outlook Forum continued its successful record of attracting several hundred participants from across the sector while covering more than 30 topical issues of importance to the industry. Secretary Tom Vilsack once again excelled at the moderator function in the open sequence of the conference. Some presenters were better than others, and some topics could be deemed more acute than others, but there was ample audience for all of it. Importantly, the current st...

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Summary of Futures

Dec 24 Corn closed at $4.2/bushel, down $0.0475 from yesterday's close. Mar 25 Wheat closed at $5.58/bushel, up $0.0225 from yesterday's close. Jan 25 Soybeans closed at $9.835/bushel, down $0.0225 from yesterday's close. Jan 25 Soymeal closed at $291.4/short ton, down $4.5 from...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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