World Perspectives

Agriculture Returns to the Back Seat

During the Cold War, the economic benefits of trade were considered secondary to national security. The Pentagon at the time told U.S. agriculture that the Common Agriculture Policy was the glue that held Europe together and that was more important vis-à-vis the Soviet Union than any harm to American farm sales. This week’s Sino-American meeting in Anchorage proved that once again, trade is taking a back seat. U.S. Secretary of State Antony Blinken opened the meeting with China with the Biden Administration’s top priorities: repression of Uyghurs in Xinjiang, governance in Hong Kong, the future of Taiwan, cyberattacks, and Beijing’s treatment of Australia. As noted in Politico, several senior members of the Biden A...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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