As the media tracks the spread of the Omicron version of COVID, there are reports of additional outbreaks of highly pathogenic avian influenza (H5N1) in Europe. Like COVID, there are many varieties of avian influenza (AI) with low pathogenic the predominant form but high pathogenic forms constituting the deadliest. Despite these risks to domesticated poultry, which mostly come from exposure to wild birds and waterfowl in particular, global poultry production has continued to expand. Over the past 10-years, both Brazilian and U.S. poultry production has expanded at a CAGR of almost 2 percent. Despite AI, EU poultry production has grown at a CAGR of just over 1 percent. China is the world’s second largest producer of chicke...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Markets got a surprise with a corn yield of 181.2 bushels/acre in the October WASDE, above the average estimate of 177.6 bushels/acre and up from USDA’s September estimate of 178.5 bushels/acre. Although stronger demand is expected to absorb some of the addit...
Key Takeaways: On Friday afternoon, President Trump announced that Russia will “immediately supply over 300,000 Tons of Diesel Fuel” to the United States. The deal, typical of this administration, is light on details but promises an additional 500,000 tons in November and 1 m...
The USDA has lowered its 2026 red meat production forecasts slightly while forecasting a slight increase in broiler production. Beef is now projected at 24.802 billion pounds, 75 million pounds less than in September. Cow slaughter is expected to be up; however, this will be offset by lower ste...