Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Trade in ag commodity futures saw two diverging trends to start the week. Weakness quickly developed in grains and oilseeds amid profit taking, weak technicals, and Export Inspections data that were about as exciting as the last half of the Broncos–Patriots game. Conversely, cattle future...
In a years-long, ongoing policy battle, a provision to secure E15 was dropped at the last minute from the appropriations bill. On paper, the path forward looks clear, as the oil refiners’ association is now onboard with E15; however, there are still many other smaller mechanisms in the le...