Meat substitutes appear to be having trouble in the U.S. but perhaps not in Asia. Recent headlines related to the U.S. market imply a distribution chain that is a mile wide but just an inch deep. Here are some recent headlines: JBS pulled plug on plant-based meat division Planterra Foods Burnt capital in the hand-wringing phase of alt-meat Plant-based meat and analogue sales going backward Impossible Foods to cut 6 percent of its workforce Beyond Meat’s executive ranks getting thinned The consumption of animal-based meat has generally followed income – the more disposable income, the more meat consumed. The are exceptions such as Argentina and the U.S. where a long history of being a major meat producer also habituates...

TAGS – Livestock, Asia, North America