GOOD MORNING, Prices are mixed this morning post report as there were not enough changes in the Jan. final to call for a change in trend. Instead, what we may find is a change in spread trade, particularly as we enter the start of a new growing season. The last few months offered a market where beans gained on corn, and given a neutral carry-out in both, the trend may now be for beans to lose a bit to corn. It is probably the mission of the corn market to maintain a steady trade as planting begins in a month or two down the road, while beans may begin to feel the pressure of a South American harvest that appears robust. Support on bean breaks will come courtesy of the Phase One deal signing on Jan. 15,...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.