GOOD MORNING, The markets are mostly firm this morning after trading mostly higher in the night session. Dec and Jan meal placed new contract highs overnight, and there are rumors that China purchased both US and Brazilian beans on the break. Those rumors come despite reports of possible Chinese bean cancellations. The market is therefore focused on weather and production, and for the moment it is not assured that La Nina has gone away. Funds are an estimated net long 30K contracts of wheat, 280K corn, 220K beans, 80K meal, and 109K soyoil. Corn: On the bull side is the recovering crude oil market, and lower carry-out as exports remain good and crop size questionable with growing problems around t...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.