GOOD MORNING, Trading ranges continue as the mission of the market is to now establish value levels that make sense given the bearish environment brought on by Covid-19. Beans: On the supportive side, beans continue to see value on breaks as China business surfaced last week, and traders await signs of further business. Capping off gains are currency issues, as the weaker Argentine Peso and Brazilian Real create more farmer selling. Weakness in the Brazilian economy is fueling a weaker currency, which not only kicks off more farmer selling, but is an incentive for the farmer to plant more next season. The Brazilian Real plunged last Friday sparked by the resignation of Brazil's Justice Minister Se...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.