GOOD MORNING, The markets are mixed as we head into the weekend, mostly higher on short-covering, wheat lower on long liquidation. Higher markets need volume while bear markets fall of their own weight. With overall volumes down, (except for spread trade), this week has been a classic bear market week. Each of the markets continues to trade low enough to accommodate weaker demand issues courtesy of the coronavirus. Corn and soyoil are linked with energies, with crude falling to new lows again this morning at $18.03/barrel. Beans continue to struggle with poor US export sales. US dollar strength vs. Brazilian Real weakness, which is now historically wide, serves to stimulate larger farmer sel...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.