GOOD MORNING, Prices are mixed today. Each commodity seems to be impacted by its own story. Soyoil and corn are lifted by firmer crude oil values. Soyoil values are also following palm, which closed sharply higher on fears that the largest palm producing state, Sabah, would extend shut-down orders for plantations. Wheat sees long liquidation on the back of better than expected winter wheat conditions and the unwinding of previous buy wheat/sell corn and beans. Beans get a lift from higher soyoil, and the fact that the South American production numbers are heading lower on the back of too dry conditions in southern Brazil. Meal remains on the defensive against a firmer soyoil market. REPORTS...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.