GOOD MORNING, Good export sales, better chart price action, and short-covering led to firmer markets yesterday. The price action has been a slow, methodical move upward. Meetings between the US/China are ongoing, with more ideas that a trade deal could be struck sooner rather than later. Each time talks or actual rhetoric turns positive, bean prices have turned higher. China may be looking to buy US ag commodities in exchange for the US holding off on additional tariffs while loosening some trade restrictions on Hauwei. Representatives from China will go to Montana and Nebraska to tour US farms next week as a sign of good will. The Commitment-of-Trader's report will be released tonight. The...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.