Beyond Meat, the maker of a vegetable protein meat alternative product, is preparing for an IPO. It will be offering 8.75 million shares at $19-21, which would raise $175 million at the mid-point price. The company’s cornerstone product is the Beyond Burger, which is now available at a number of fast food outlets and grocery retailers. According its S-1 filing with the SEC, Beyond Meat products are available at “approximately 30,000 points of distribution primarily in the United States.” The product has been launched in Canada and several other countries. The primary ingredient is pea protein; other vegetable-based alternative meat products are moving toward soy. According to AMS, this week dry yellow peas (unprocessed) w...
What You Need to Know Today: Headlines emerging from negotiations between President Trump and President Xi were relatively limited, with a more substantive announcement expected Monday. U.S. Trade Representative Jamieson Greer indicated that additional details related to agricultural trade cou...
The heat of summer is now transitioning into more moderate temperatures, and the next two months have the busiest marketing periods of the year for replacement cattle. Weather always influences the replacement cattle market, and the primary grain belt in the Southern Plains, where many cattle a...
Key Takeaways: Diesel accounts for about 64 percent of U.S. farm fuel spending. For farmers, the pressing question is what a higher price adds to each field operation. Iowa farm diesel averaged $5.50/gallon in September, compared with the $2.89/gallon Iowa State assumed for its February machin...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.