Analog’s Future In contrast to Uber, investors have given Beyond Meat a meteoric climb. The question is, how real is the meat analog market? Like IT disruptors, Beyond Meat currently loses money on everything it sells, and one skeptical short seller went so far as to call it Beyond Stupid. Adding to the skepticism regarding the plant-based protein sector are factors like tons of competition, poorly developed supply chains and finicky consumers. Still, aiding the product line are perceptions that may not be correct but are real and encourage the purpose-driven purchasing of analog products for causes of environment, health and perceived animal welfare. At least the movement is not anti-science since Impossible Foods is using GM soy i...