Antitrust Dust European antitrust officials have been busy, and their latest target is a large but declining giant called Coca Cola. The investigation might be about practices, but it cannot be about market share. Market share alone is a baffling approach. Google is a monopoly, but it must be doing something right because 80 percent of online researchers use it and like it. If Google were to be broken up would the resulting change in competition get us to Mars faster? Coca Cola has so many challenges. Its top product is labeled as empty calories that lead to obesity, sickness, and finally death. In blind taste tests, this product is easily matched by several competitors. The whole soft drink industry is under assault, most notably in Mexic...
What You Need to Know Today: Markets got a surprise with a corn yield of 181.2 bushels/acre in the October WASDE, above the average estimate of 177.6 bushels/acre and up from USDA’s September estimate of 178.5 bushels/acre. Although stronger demand is expected to absorb some of the addit...
Key Takeaways: On Friday afternoon, President Trump announced that Russia will “immediately supply over 300,000 Tons of Diesel Fuel” to the United States. The deal, typical of this administration, is light on details but promises an additional 500,000 tons in November and 1 m...
The USDA has lowered its 2026 red meat production forecasts slightly while forecasting a slight increase in broiler production. Beef is now projected at 24.802 billion pounds, 75 million pounds less than in September. Cow slaughter is expected to be up; however, this will be offset by lower ste...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.