World Perspectives

Arbitrage White; Export Spending; Outsourced Sustainability; Offal Trend

Arbitrage White Members of Mexico’s National Tortilla Council were reportedly (Reuters) threatening to raise the price of their primary product, a staple food in the Mexican diet, by 20 percent. They claimed higher prices for corn and fuel were squeezing them out of any profit. The government’s economy ministry officials promised to help contain high costs and thus avoid public perceptions of inflation in an election year. Presumably, the plan involves importing more white corn. In a separae report, Reuters notes that too many farmers in the U.S. (predominantly Illinois, Kentucky and Nebraska) switched to growing white corn in 2017, and the result is a glut of product. That variety is now uniquely selling on par with pedestria...

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WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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