The U.S. – China tariff war truce technically expires tomorrow and in negotiating its extension, President Trump decided to signal his hope that Beijing would purchase some U.S. soybeans. There is no indication that this will be the end result, but in futures it is buy the rumor. Tomorrow...
Wheat and Boosting Production Margins With 6.7 million hectares sown, the 2025/2026 season wheat crop has been planted and it marks one of Argentina’s most promising crops on record. Although some fields were waterlogged, more than 80 percent of the area had water conditions ranging from...
After yesterday’s baseless bounce, today’s trading involved some retracement on a lack of fresh inputs. There was yet another flash corn export sale this morning, but higher volume sent corn futures lower. It was an unforgiving day, and the market is in a holding pattern until USDA&...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.