World Perspectives

Argentina over Cuba; Smarter, Fatter

President Obama is receiving more press coverage (and more political ridicule) over his upcoming trip to Cuba, but his second leg in the voyage to Argentina is more consequential.   Argentina Over Cuba President Obama is receiving more press coverage (and more political ridicule) over his upcoming trip to Cuba, but his second leg in the voyage to Argentina is more consequential. The Cuba stop is historic due to the 45-year political divorce between Washington and Havana. However, Argentina has also been in the political woods for more than a dozen years. Following are some significant reasons why the second stop is more important: While Cuba is still ruled by a Castro, Argentina is now led by Mauricio Macri, who Wikipedia notes...

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Europe; Greening; AI; Ice Cream; UPFs; Algorithms

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European Market Analysis

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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