Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The WPI team extends our best wishes to you and your families for a healthy and happy New Year. Thank you for your faithful readership, we are looking forward to serving you in 2026! Please note that our next report will be issued on Friday, 2 January as the U.S. markets are closed for th...
The CBOT traded mostly lower on Tuesday with funds remaining dedicated sellers. The motivation for their selling stems partially from pre-holiday risk-off trading and partially from the technical weakness enveloping the charts. Corn was the downside leader for the second straight day, though ob...
Grains and oilseeds nearly all traded lower to start the week with profit taking driving most of the action as the CBOT enters another holiday-shortened week. The only market to finish higher was soyoil, where a geopolitical tension driving bounce in crude oil helped support the vegoil. Improve...
The CBOT saw its typical low-volume post-Christmas trading session on Friday, but low trading volume didn’t stop the markets from making some notable technical moves. The first of which, on a broad scale, is that early strength in corn, the soy complex, and to a lesser extent wheat, all f...