Donald Trump receives ample criticism from Europeans for his “America First” proclamations, but the only difference is his transparency since national origin prejudice exists in both practice and policy elsewhere in the world.

  Balkanized Food Donald Trump receives ample criticism from Europeans for his “America First” proclamations, but the only difference is his transparency since national origin prejudice exists in both practice and policy elsewhere in the world. At the informal level, consumer ethnocentrism is much stronger in some countries than in others. Because supply chains are international and automobiles are manufactured in many countries other than their corporate home country, quality alone c...