The global barley market is only about one-eighth the size of the corn market but to major exporters (France, Russia, Australia, Canada) and to major importers (Middle East, China), it is a very important crop. Like other commodities, barley prices have been rising. Production fell 6.8 percent this year and global ending stocks are off nearly 22 percent from two years ago. The area harvested to the crop has fallen for two years in a row. Barley will become more important as a cover crop as agriculture seeks to control its emissions, but it is also a crop that thrives in a cooler climate, an environmental condition that is declining. It has substitutes as an animal feed but becomes more precious when turned into beer. The decline in average...
Russian Grain Markets: 29 June-3 July 2026 The new marketing season has officially begun in Russia, although bearish sentiment has been concentrated in the southern regions closest to the Black Sea ports, where export demand has been weakest. Delays in grain deliveries to inland elevators have...
What You Need to Know Today: The hot, dry weather forecast continues to drive strength in grain futures with corn and soybeans hitting another day of strong gains. Monday’s Crop Progress and Conditions data were in line with market expectations and showed relatively few concerns for the...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.