Trade agreements were the story of the day as the U.S. reached deals with Malaysia, Cambodia, Thailand, and Vietnam and a framework for a U.S.-China agreement that could result in “substantial” purchases of U.S. soybeans. The latter statement came from U.S. Treasury Secretary Bessen...
Minority Supplier Following negotiations with his Chinese counterparts over the weekend, U.S. Treasury Secretary Scott Bessent said he expects China to revive substantial purchases of U.S. soybeans and to delay expanding its licensing requirement for rare earths. The Treasury lead claims to und...
Wheat The wheat harvest is gaining momentum in northern Argentina, with yields exceeding expectations. In the northwest, yields range from 0.8–1.5 MT/ha, above the five-year regional average of 0.82 MT/ha. In the northeast, current averages near 2.7 MT/ha surpass the previous record from...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.