Outside markets continued their reversal higher following the rescission of President Trump’s tariff threats against Europe. Ukraine’s grain exports are stymied by Russian attacks, with both sides seemingly inching forward on talks, but a survey of former diplomats shows 80 percent...
With the spring planting effort just around the corner, producers and traders are starting to get a handle on the outlook for the coming marketing year. That outlook suffered a bit of a shock following the January WASDE report, as USDA reiterated the large-supply narrative for U.S. and world gr...
The CBOT started Wednesday’s overnight trade on a high note with traders returning from the prior day’s risk-off selling and finding support from export-led grain demand. Shortly after the day session began, however, hopes of higher trade for grains quickly evaporated as funds and s...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.