Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
WHEAT Harvest advanced 13.1 percent week-over-week, reaching 73 percent of total area, with yields remaining above average and above earlier expectations. As a result, the Buenos Aires Grain Exchange raised its production estimate to 27.1 MMT, broadly in line with the Rosario Board of Trade&rsq...
There was lower volume in the grain pits today, with perhaps some stronger interest in the last few days of holiday shopping. Traders were not buying corn or soybeans for their loved ones today, but maybe a wee bit of HRS, which closed up today and uniquely was higher for the week. There were...