Key Market Developments Macro: Playing or Trading “Truth or Dare” We’ve entered the “truth or dare” phase of this market — where conviction takes a backseat and headlines drive direction. At any given moment, the narrative shifts: progress in negotiations on...
Cow-calf margins hit all-time record highs in 2025 as the industry benefited from the downstream impacts of record-breaking beef demand and the smallest beef cattle herd in decades. As WPI readers will know well, the resulting supply crunch boosted cattle prices across the production landscape...
Russian Grain Markets: 16–20 March 2026 During the second week of February, the Russian grains market showed a sharp divergence between domestic and export trends. The domestic market was slightly bullish but overall remained stable. In contrast, export market trading in RUB was mostly be...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.