Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
There was a glimmer of hope for bulls on Friday, but it was just a glimmer. Soybeans, meal and HRW closed higher, but the rest of the players fell off the merry-go-round. There was generally lower volume but the trend is clear – there is an over abundance of grain on world markets and U.S...
With November and the fall calf run almost over, the U.S. beef industry now has its first truly solid estimates of the realized profitability of many cow-calf operations. Most operations wean and market calves in the fall, starting in September or early October and running through December, whi...
Dry bulk markets are firmer this week as China’s recent soybean purchases stoked hopes that cargo demand, and vessel hire rates, will increase heading into 2026. China has purchased about 1 MMT of U.S. soybeans out of their commitment to purchase 12 MMT in December and January. Cape...