Today’s March USDA WASDE report did nothing to temper the bearish mood in both commodity and equity markets. Volume was light ahead of the WASDE release and stayed that way. While corn and soybeans traded mostly in the green ahead of the report, wheat had no reason to be bullish. There wa...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.