Commodity markets opened mostly in the red but managed a turnaround late in the session for corn, beans and wheat. There was not much fundamentally driving the market. Export sales were solid but there have been no new flash sales reports for several days. By contrast, equity markets opened mix...
Trade in ag futures was a tale of two cities, with grains sinking into the red while the livestock markets rallied to fresh highs. Grains and oilseeds saw pressure from lackluster technical conditions and, for corn and wheat, expectations of ample domestic and global supplies. Soybeans saw weak...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.