World Perspectives

Bombs Beat Beans; The Trump Package; Organic Subterfuge

Bombs Beat Beans During the 1980s as the Cold War raged on, the Defense Department opined in the interagency process that U.S. agriculture’s attacks on the Common Agricultural Policy (CAP) were unhelpful. The military viewpoint was that “the CAP is the glue that holds Europe together,” and a unified Europe was a necessary bulwark against the Soviet Union. Spin forward 30 years, and nothing has changed. Donald Trump is attempting to trade continued operations of Chinese telecoms company ZTE, presumably sans its dealings with Iran and North Korea, in exchange for reduced tariffs on U.S. agriculture. Now it is Senate Democrats stomping on U.S. agriculture by sending a letter about ZTE that asserts, “America’s nat...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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