World Perspectives

Borscht Belt Economics

Borscht is considered comfort food in Russia and the cost to make it is reportedly rising. Bloomberg reports that since the start of the war, the cost of cabbage is up 16 percent and onion prices have risen by 18 percent. Based on FAO data, Russia produces 39.6 pounds per capita of cabbage but is the world’s largest consumer, eating 44 pounds per person. Ukraine is by far the world’s largest producer of cabbage, growing 88 pounds per capita each year and likely the main supplier to Russia. Borscht is getting more expensive in Russia because it is bombing a key supplier.  There is even a fight over the national origin of the stew. Russia’s Ministry of Foreign Affairs tweeted: “A timeless classic, #Borsch is one...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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