World Perspectives

Brazil Helps Brussels; Transatlantic Double Vision

Brazil Helps Brussels EU foreign policy has designated Latin America as the region of the world deserving closer relations. Most of the countries in the region were settled by Europeans and there is a perceived sharing in values. However, an EU free trade agreement with Mercosur (Argentina, Brazil, Paraguay, Uruguay) has been stymied by European farm groups opposing any new competition from highly competitive South Americans. The EU’s deforestation policy was motivated by efforts to overcome resistance from environmental groups and now Brazil’s President Luiz Inácio Lula da Silva is lending a helping hand. He announced a new four-year roadmap toward net-zero deforestation.  The plan will allow land substitution and...

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Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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