At the 2026 Cattle Industry Convention, Secretary of Health and Human Services Robert F. Kennedy, Jr., urged producers to expand the beef herd in a “fireside chat” with National Cattlemen’s Beef Association (NCBA) President Buck Wehrbein. Kennedy, however, acknowledged that he...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.