World Perspectives
feed-grains soy-oilseeds wheat

Broccoli’s Butt Kicked

The first major attack on Big Ag by New York Times reporter Michael Moss was in his book, "Salt Sugar Fat: How the Food Giants Hooked Us" (see Ag Perspectives on 21 February 2013). More recently revealing his lack of understanding of agricultural economics, he contacted an advertising agency to find out how to get people to eat more broccoli. While arguing the "deck is stacked against produce farmers" by commodity subsidies and checkoffs that fund the marketing of unhealthy foods, he nonetheless hopes that simply out marketing Big Ag can remake the American diet, though he admits his plan is debatable.Presumably, disseminating information about broccoli's super healthfulness has had some positive effect. According to USDA's Economic Resea...

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feed-grains soy-oilseeds wheat

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U.S. grain transportation markets are slowly recovering from the shocks of bitter cold weather and low water levels on the Mississippi River System and from the surge in export demand. The latter is also causing strong rallies in ocean freight markets, particularly in the Atlantic basin. With g...

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Market Commentary: China Headlines and Technical Buying Lift CBOT

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livestock

Livestock Round Up: Cattle Margins and Distribution

The recent February World Agricultural Supply and Demand Estimates (WASDE) report forecast beef production to increase in 2026 due to greater slaughter of steers and heifers, increased cow slaughter, and heavier dressed weights, all of which will provide some relief to the beef market. Also, th...

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From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

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