World Perspectives
livestock

Bullish Cattle Inventory and Cattle on Feed Reports

USDA released two key reports on the cattle market today, the Cattle on Feed report and the July Cattle Inventory report.  The Cattle Inventory report was suspended last year, so this is the first mid-year look at the cattle herd since 2023.  The nation’s cattle herd, as of 1 July, is 94.2 million head, a little above pre-report expectations but still 1 percent below 1 July 2023. In line with expectations, the number of bulls 500 pounds and heavier were unchanged at 1.9 million head. Every other category, however, dropped.  

Beef cows at 28.7 million head are down 1 percent from 2023 Beef replacement heifers at 3.7 million head are down 3 percent from 2023  Steers 500 pounds and over are 13.8 million head, do...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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