Jim Budzynski argues in CropLife magazine that “Agriculture is in Worse Shape than You Think.” He cites several dynamics such as trade wars, deglobalization, ASF, farm debt and climate change. These may or may not collectively be the Black Plague on agriculture. Living through bearish markets can be difficult and demoralizing but there is the glass half-full approach. Jake Hanley, portfolio manager at Teucrium Funds, an exchange trade fund, may be tooting his own horn but the data is notable. For the second year in a row, consumption of wheat, corn and soybeans is exceeding the combined inventory for these major commodities. Moreover, the underlying dynamics of consumption, increases in population and wealth, remain on a...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.