World Perspectives

Busy Week for Agriculture

This is a busy week for the agricultural policy world. The administration is engaged in trade negotiations with China as well as NAFTA partners Mexico and Canada, and the House is dealing with both the farm bill and the FY 2019 appropriations bill. Chinese Vice Premier Liu He is in Washington, DC with a delegation of trade negotiators this week. While the trade talks are much broader than agriculture, U.S. farm exports to China are a big component of the discussion. Those exports were valued at about $19.6 billion in 2017, and the administration believes they can grow to $50 billion. Currently, China’s $10 billion in soybean purchases represent more than one-half of the total value of exports for that commodity. All other commodity...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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