Stats Canada issued its estimate that 7 million acres (2.83 million hectares) will be planted to barley this year. That is 15.6 percent less than last year and 9 percent lower than the average estimate of the trade. Instead, farmers will be planting more durum and oats due to their higher potential return. The area planted to barley has been trending lower for many years. Over the past couple of decades, Canada’s share of globally traded barley has dropped from nearly 23 percent to 11.5 percent of the total. Instead, the EU, Australia, Russia and Ukraine have taken over dominance in supplying the world with barley. However, this skews the fact that Canada remains the world’s second largest export supplier of malt barley,...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...