World Perspectives
livestock

Cattle Inventory Report: U.S. Cattle Herd Still in Contraction

USDA released its January Cattle Inventory report today. The U.S. cattle herd is still in a contraction phase. 

The total inventory of all cattle and calves as of 1 January was 86.7 million head, down 500,000 head from last year. Key numbers from today’s report are:

The cattle on feed estimate showed 87.2 percent on feedlots of 1,000 head or more capacity, slightly higher than last year.  The combined total of calves under 500 pounds, other heifers, plus steers over 500 pounds, representing the number of feeder cattle outside of feedlots, was 24.6 million head, just slightly below 1 January 2024. The 1 January number of feeder cattle outside of feedlots is the lowest since 2015. Feeder cattle outside feed lots make up 63 p...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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